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The People Behind Pro VAs

Meet the team

A small, dedicated team who genuinely care about getting it right for you.

Sarah Culverhouse, Co-Founder of Pro VAs — Sarah Culverhouse Co-Founder

Ellie Kent, Co-Founder of Pro VAs — Ellie Kent Co-Founder

Sarah Pullin, Associate at Pro VAs — Sarah Pullin Associate

How It All Began

From the school playground to your business

Pro VAs was founded by Sarah and Ellie — two experienced professionals and parents based in Welwyn Garden City, Hertfordshire. Our name was lovingly created in the school playground, inspired by the initials of our children. It felt right: personal, warm and a little bit cheeky.

Between us, we bring years of experience in administration, operations, customer service and project management — supporting everyone from individual founders to established organisations.

We started Pro VAs because we understood the frustration of watching capable people get bogged down in admin. The business owner who can't grow because they're buried in emails. The charity director spending weekends on paperwork. The working parent whose home life feels like a second job.

We're here to fix that. No fuss. No jargon. Just brilliant, reliable support from people who genuinely care.

What Drives Us

Our values

These aren't just words on a page — they're the way we show up for every client, every day.

🤝

Trustworthy

You're inviting us into your business — often into your life. We treat that with the discretion, professionalism and respect it deserves.

⚡

Proactive

We don't just wait to be told what to do. We spot problems before they escalate and solutions before you know you need them.

💛

Warm & Human

We're real people, not a faceless service. We build genuine relationships and show up as partners, not just task-completers.

🎯

Reliable

When we say we'll do something, we do it. Every time. You can rely on us to keep things running, whatever's happening around us.

🌱

Flexible

Life and business are unpredictable. We adapt to your changing needs without lock-ins or complicated arrangements.

✨

Quality First

We hold ourselves to a high standard in everything — from a simple email reply to a complex project. Good enough isn't our benchmark.

Who We Serve

Industries we know best

We've built deep knowledge in these sectors — understanding their pace, their pressures and what it takes to keep things running.

🏛️

Charity & Not-for-Profit

Charities are often doing the most important work with the least resource. We free up your paid time for the work that only your team can do — grant reports, trustee correspondence, donor communications and all the admin in between.

Common tasks: Grant application support, stakeholder comms, event coordination, database management

🏥

Home Care Agencies

Home care is fast-paced, relationship-driven and detail-critical. We support home care organisations to keep operations running smoothly — so your team stays focused on care delivery, not admin.

Common tasks: Scheduling support, client onboarding admin, enquiry handling, report preparation

💼

Professional Services

Discreet PA-level support for consultants, solicitors, accountants and small professional firms under 10 staff. We integrate into your working patterns, handling the admin that slows down fee earners.

Common tasks: Client correspondence, document prep, diary management, CRM, billing coordination

Not in these sectors? No problem. We work with all kinds of businesses. Get in touch →